Social Bookmarking Website Reviews

WOW, where do we start!? We decided to compare and review some of the most popular social bookmarking sites on the web in order to give those new to social bookmarking the tools necessary to decide which site is probably best for their needs. Some of them are best for storing your own bookmarks, while some are best for sharing bookmarks with others, or voicing your opinion on which bookmarks are worth visiting. And still others are best for discovering cool new sites. Below are the features so you can make your own decision... Don't forget to read the section at the bottom for more detailed info on each social bookmarking website.
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del.icio.us -  Yummy Bookmarks

del.icio.us - Yummy Bookmarks

Features:
Tag cloud, social networking, subscriptions, popular page, recent page, bookmark upload, bookmark export, privacy options, profile page, basic voting system.

Popularity:
High

General Users:
Active, all walks of life but with a leaning toward internet marketing and SEO

Avg. Price: N/A

Learn More: Del.icio.us

Digg - Social Story Digging

Digg - Social Story Digging

Features:
Sections, social networking, voting, subscriptions, popular pages, recent pages, profile page, videos, podcasts, #1 story, shared comments

Popularity:
High

General Users:
Mostly young male. Very tech savvy. Into computers, science, cell phones and the Internet

Avg. Price: N/A

Learn More: Click HERE to Digg This Comparison!

Reddit - Socially Simple

Reddit - Socially Simple

Features:
Popular page, stats, awards, voting, shared comments, profile page, mailbox

Popularity:
High

General Users:
Reddit users are a mish-mash of all different types, but it usually results in humor, pop-culture, politics and technology stories hitting the home page. It is much less "serious" than Digg, but not as funky as FARK.

Avg. Price: N/A

Learn More: Reddit.com

Fark - Farking Links

Fark - Farking Links

Features:
Confusing as hell, categories, contests

Popularity:
Medium

General Users:
FARK is... a little different. This is where you go to find weird, off-the-wall news and strange internet memes. The users are very witty, tech savvy, and really like Adobe Photoshop.

Avg. Price: N/A

Learn More: Fark

Wists - Social Shopping

Wists - Social Shopping

Features:
Toolbar plugin, picture bookmarks, product bookmarks, categories, profile page, latest, widgets, popular

Popularity: Low

General Users:
The users on wists.com are mostly female, fashion-oriented shoppers and probably a fair bit of ecommerce website owners and marketers showing off their own wares. See the "what the research says" section below for more information.

Avg. Price: N/A

Learn More: Wists.com

FURL - Funny Stuff

FURL - Funny Stuff

Features:
Toolbar plugin, one-click bookmarking, popular bookmarks, privacy options, subscription to popular feed

Popularity: Medium

General Users:
All different kinds of users have the FURL toolbar plugin for bookmarking their favorite websites, although the most popular stories tend to be Internet or technology related.

Avg. Price: N/A

Learn More: FURL dot NET

Stumbleupon - Social Stumbling

Stumbleupon - Social Stumbling

Features:
Toolbar plugin, social networking, profile page, private messaging, discovery of new sites, social voting

Popularity: High

General Users:
Stumbleupon probably has the most diverse set of users and bookmarked pages out of all of the social bookmarking websites. What you stumble across or "upon" depends on the friends you make, what kinds of sites you submit / vote for, and the tags you choose as your keywords.

Avg. Price: N/A

Learn More: Stumbleupon.com

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What research says

Before we get into detail, Delicious was the best site we reviewed in terms of basic social bookmarking, which includes importing / exporting bookmarks, sharing bookmarks, commenting, search your own bookmarked sites, tagging, etcetera. However, Digg was the best site we compared in terms of overall design, functionality and "web 2.0 ness" and is the choice if your goal is to find new sites, meet people, get traffic, and express your opinion for the world to see.

Some say Delicious is the most popular social bookmarking website, but from what I have seen of Digg that is a farce. Digg has a much better design, a much more sophisticated system, more active users, more features and seems to send more traffic to sites that get on its popular pages. In fact, the traffic is so intense that it often results in shutting down the server on websites that hit the front page. It is called the "Digg effect". Diggers shorten everything, so that's the "DE" for those in the know. As far as organizing your bookmarks though, Delicious is a much better platform.

Reddit is slightly different than the above to social bookmarking websites in that it uses a "karma" system in which your votes affect your karma points. The design is very "blahh" but if simplicity is what you're after, Reddit may be for you. It also has the benefit of private messaging between users.

FURL is similar to del.icio.us. It stores copies of the pages you save, and automates finding other users who have similar interests. You can export your archives in MPLA or APA citation format. The "FURL it Fast" option is a quick way of bookmarking a site, but you don't have much control. Furl is owned by LookSmart. Be sure not to go to www.furl.com. I don't know why, but the folks over at looksmart are too cheap or lazy to buy or litigate that domain away from the owner. Instead, go to www.furl.net.

FARK is a good place to find funny stories if you need a laugh and have some time to waste. It isn't very useful as a straight social bookmarking website, as the bookmarks are not organized well, not exportable, etcetera.

Stumbleupon has been around for awhile, but only recently started to gain rock-star status among social bookmarkers. Stumbleupon comes in the form of a toolbar installed on your browser. You can choose, among other things, to stumble (move on to another random site), thumb up or thumb down. If you thumb up a page it is more likely that other people with similar interests will stumble upon it. If you thumb it down, stumbles become less likely for that page. It is a fantastic way to learn about new sites, but in terms of organizing your own bookmarks it is lacking in many areas.

Wists is a great social bookmarking platform if you are heavily into shopping, as many of the Compare The Brands visitors are. It is unique among all of the other social bookmarking websites in one very important way - you are bookmarking images. Wists is short for "wish lists" and can be a place where you send friends and family to if you want them to see exactly what they can buy you for Christmas and where it can be found. It also makes a rather simple and fun wedding registry.

Honorable social bookmarking website Mentions: RawSugar, Linkroll, Yahoo Myweb, Blinklist, MemeStreams, and Simpy.

John said:

Furl changed to http://www.diigo.com

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